.HOMER phoned it fluid gold. To Hippocrates it was "the excellent shaman". Nowadays olive oil is used to pan-fry veggies or even dress tossed salads-- yet it is actually once again becoming a high-end. In September costs reached their highest level since files started, increasing by 117% year-on-year depending on to the International Monetary Fund. Olive oil is seventeen times as valuable as crude oil weight for weight in 2019 it was actually seven times cheaper. Why has the price soared?