.NEARLY ONE BILLION folks are actually directing their enact India's overall vote-casting. It is the greatest democratic workout in past-- and might additionally be actually one of the most expensive. Investing is actually expected to reach 1.35 trn rupees ($ 16bn), according to the Center for Media Research Studies (CMS), an Indian non-profit. That would be greater than double the quantity invested in the previous vote-casting in 2019 as well as even surpass the cash sprayed in United States's presidential vote-casting in 2020. Why do Indian political parties invest such huge amounts?